Editorial Team

Ian Duncan

1 min read Last updated 4 May 2026

Founder & Eco-Home Editor

3,411+ articles written
10+ years in UK eco-home
2026 currency reviewed monthly

About Ian

Founder of Axiom Eco Homes and ten-year veteran of the UK retrofit and renewables industries. Writes about energy efficiency, solar, heat pumps and home insulation with a focus on practical, costed advice for UK homeowners.

Areas of focus: Industry experience: solar PV installation, retrofit project management, MCS-aligned reporting.

Editorial standards Ian applies to every article

  • Every cost figure is checked against Ofgem's current price cap, gov.uk grant guidance and the most recent Energy Saving Trust advice.
  • Every grant or scheme is verified against the official gov.uk page in the same calendar quarter as publication.
  • U-values, COPs, SCOP figures and emission factors come from BRE/SAP, MCS or DESNZ — never from secondary sources.
  • Reviews and recommendations name the manufacturer, the model and the year — no vague "leading brand" copy.
  • If a claim cannot be supported with a published UK authority source, it is removed.

Editorial partner

Ian's work is paired with Anna Duncan, editorial reviewer & fact-checker. Every Axiom article goes through both stages — written, then independently fact-checked — before it goes live.

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